MOUNTAIN VIEW, CA — In a bold and heroic move to keep the internet “clean,” Google has quietly killed the &num=100 search parameter — the beloved tool that allowed SEO professionals to see 100 results per page and feel like they were “doing real work.”
Industry insiders report that rank-tracking software everywhere is now screaming in 404, and Search Console is preparing a thoughts and prayers section for marketers who have to “rethink desktop impressions.”
“I had 100 results per page since 2013,” said one SEO while weeping into his Ahrefs dashboard. “Now I’m stuck with 10. TEN. How am I supposed to stalk competitors across six continents like this?”
Some experts warn that this could destabilize the entire cottage industry of SEO influencers, many of whom have built entire personal brands around screenshots of rank tracker graphs.
Meanwhile, Google spokespeople simply smiled, saying,
“We believe this is a step forward for user experience. And by ‘user,’ we mean us. It’s always been about us.”
Economists predict that removing &num=100 could wipe out 2% of global productivity, as SEOs are now forced to click “Next” nine times just to find out they still rank 12th.
Stay tuned as marketers around the globe prepare for the annual “We’re Pivoting to AI Content” LinkedIn posts expected to flood your feed by morning.