LAKE FOREST, IL — In a heartwarming holiday email sent moments after reminding members not to reply under any circumstances, Consumers Credit Union reassured customers that it remains deeply focused on people, not money — despite continuing to be a place where money is kept, moved, borrowed, limited, doubled, withdrawn, and occasionally denied.
“We just wanted to pause during this magical season to say thank you for trusting us with your finances,” said the email, carefully avoiding phrases like interest rates, fees, or why the app was down that one Tuesday. “At CCU, we’re not about money. We’re about the feelings you have while thinking about money.”
The message highlighted several major accomplishments from 2025, including:
- Listening intensively to members via surveys, then funneling that feedback directly into “investments in systems,” which members confirmed means a redesigned website that moved all the buttons
- Opening more branches so CCU can now be “literally on more corners,” ensuring members can ignore them both digitally and physically
- Volunteering 1,300+ hours, roughly equivalent to the time members have spent on hold with customer service since 2019
- Doubling the daily ATM withdrawal limit, a bold move that allows members to withdraw their own money twice as fast before the machine asks if they’d like to check their balance
The email also proudly announced multiple workplace awards, confirming what members have long suspected: CCU employees are extremely happy — possibly because they don’t receive emails asking them to emotionally bond with a financial institution.
“Our awards prove we’re a Great Place to Work,” said the statement, implying that someone is having a great time, even if it’s not the person trying to reset their password.
The message concluded by inviting suggestions for improvement, followed immediately by a reminder that replies are sent to an unmonitored mailbox, reinforcing CCU’s core value of listening abstractly.
At press time, members reported feeling grateful, reassured, and mildly confused — but comforted by the knowledge that while CCU has their money, it definitely does not care about money.
Federally insured. Emotionally insured. Please do not reply.